The enterprise sales team at Autodesk needed help in targeting and starting conversations with over 50 government agencies and Departments of Transportation throughout the western United States and Canada.
Working with a strategist and content writer, I led the design for a personalized thought-leadership direct mail campaign that positioned Autodesk as the software partner to have for governmant and DoT officals more efficiently do their jobs in a digital and changing world. The campaign included an eight page brochure, a letter from the sales contact personalized to the account, and delivered in a premium box with a slide out tray. The campaign also included social media outreach which drove to a Autodesk microsite customized for each sector and state or city agency.
The campaign netted numerous meetings and requests for more information across the targeted accounts.