'Ads in Apps' ABM Campaign | Art Direction and Design



When Microsoft launched the Surface and redesigned Windows OS, their US advertising sales team needed a campaign that showcased the premier platform for brands.


As the lead designer and art director for this project, my team created a campaign that positioned the Surface and the new Windows OS as an advertiser's creative canvas from which marketing stories could be told in new and compelling ways. Targeting 200 key accounts, the campaign included a short promo video, and a custom designed printed folder with 5 inserts detailing the advertising potential and opportunities. The physical assets would be hand delivered by sales executives to their account leads at meetings and events.


The campaign was succesful in that it opened doors, furthered coversations, and furthered sales to key accounts.

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