ISPA 2017
Event Branding | Art Direction and Design



Zenoti, a SaaS company based in Bellevue, WA that provides business management software for the health and wellness industry, WA needed concepts for their booth at their annual tradeshow, ISPA, held in Las Vegas. The client wanted to show up as modern, sophisticated, and future looking, but didn't know what that could be. In addtion the team would need designs for takeaway literature, and UX / UI for interactive touch screen kiosk.


After interviewing key executives within the company, and getting an understanding of their experiences at previous events, I decided to put together three concepts at various price points that could meet needs.


While the they loved the concepts I designed, the team ultimately decided to go with two pre-fabricated branding towers and a few pieces of furniture in order to save on overall costs for the event.